Anti-Drug Ad Group Just Says No to Fighting Legalized Pot

The title of this post is the headline of this article today in AdAge.  In it, the head of Partnership at Drugfree.org (formerly the Partnership for a Drug-Free America) talks about why his group has declined to run ads criticizing the legalization laws in Colorado and Washington.

Ever since Colorado and Washington state voters legalized recreational marijuana use, Partnership at Drugfree.org has been lobbied to run ads criticizing the decision. But that’s the last thing the group wants to do. “A public-service ad that says: ‘By the way, voters of Colorado, you don’t know what you are doing.’ Come on,” said Steve Pasierb, the partnership’s CEO. Pot legalization is “happening in America,” he added.

As I’ve said before, I don’t think we’ve quite reached the place where we can say with certainty that nationwide legalization is inevitable (more likely than not, yes, but I believe there is still the possibility of a backlash).  But, when the head of the group behind the “this is your brain” ads acknowledges legalization is “happening in America,” it is certainly a sign that the point of no return may be near.